Art Direction, Strategy, Branding, & Graphic Design
What is the ROI for Organizations Who Invest in Branding, Marketing, and Design?
By investing in comprehensive branding, marketing, and design strategies, nonprofits enhance their visibility, build trust with supporters, see growth in their missions, and ultimately increase their overall impact. View statistics and resources below about why your organization needs strategic design and marketing.
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Brand Design, Website Design, and Design Assets?
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Why Put Resources toward
Creative Strategy & Design?
75%
of corporate sponsors
say a nonprofit's brand is a key factor in their sponsorship decisions
(Abila/MIP)
38%
of nonprofits raise more
with branded fundraising campaigns on average than
those without
(Nonprofit Tech for Good)
3.5x
more likely to have impact
Nonprofits with a strong
brand are 3.5x more likely to have a greater impact on their cause (Nonprofit Hub)
More Statistics
Why Create Brand and Design Audits for Nonprofits?
  • Nonprofits that undergo a comprehensive brand audit see a 51% increase in donor retention rates (Nonprofit Hub, 2018)
Why Brand Strategy, Messaging, and Design Development?
  • Nonprofits with a clearly defined brand strategy raise 40% more funds on average (Nonprofit Marketing Guide, 2016)
  • Organizations with consistent brand messaging across channels see a 23% increase in revenue (Lucidpress, 2019)
Why Create a Strong Visual Identity Design including Logo and Brand Guidelines?
  • Nonprofits with professionally designed logos see a 73% increase in donor trust (Nonprofit Marketing Guide, 2017)
Why Have a Strategic Communication/Marketing Plan?
  • Nonprofits with a documented marketing strategy are 5 times more likely to achieve their goals (Content Marketing Institute, 2018)
  • Organizations with an integrated marketing plan see a 27% increase in donor retention rates (Nonprofit Tech for Good, 2017)
Why is it Important to Have Consistent Branded Design Collateral?
  • 92% of consumers remember a brand after seeing its branded collateral (Demand Metric, 2018)
  • Nonprofits with cohesive branded materials raise 34% more funds on average than those who don't (Nonprofit Hub, 2019)
Why Create Branded Email and Social Marketing?
  • Nonprofits with branded email campaigns see a 26% increase in donor engagement (Nonprofit Tech for Good, 2021)
  • Organizations with a strong social media presence receive 48% more donations (Nonprofit Tech for Good, 2018)
Do We Need Cohesive Branding across Channels?
  • Consumers are 4 times more likely to engage with a nonprofit or company that presents itself consistently across all platforms (Lucidpress, 2018)
  • Nonprofits with a cohesive brand across all channels see a 23% increase in volunteer retention (Nonprofit Hub, 2019)
Why invest in Helping our Internal Team Learn our Values, Brand Messaging, and Marketing Implementation?
  • 91% of consumers say they're more likely to trust a brand when employees are knowledgeable about its values (Edelman, 2018)
Additional External Resources
2025 Nonprofit Communications Trends Report | Nonprofit Marketing Guide
Design & Marketing in Creating Successful Fundraising Strategies
Let's Ignite Your Unique
Nonprofit Story For Good
Strategy for Good • Marketing for Empowerment • Design for Impact
Create Greater Impact for Those Your Serve
Empower Your Team for Future Success & Engagement
Offer More Opportunities for Your Community to Be Involved
Build Trust Among Your Supporters & Donors
It's Always a Good Time to Start
Small or big steps toward cohesive marketing and design will move your organization forward.
Every organization or project is different. The statistic on this page are just that: statistics. Your results will likely be different. However, there is overwhelming information that creating goals and strategies and developing a strong brand will help create greater impact. Please get in touch today so we can talk about your specific needs.
hi@meganeevanscom | 720-722-2950
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